Best Tools for Social Media Management for Small Businesses

Imagine running a business where one person could handle sales, customer service, accounts, and marketing all at once. Sounds like a dream, right? But in reality, it’s almost impossible. Out of all these tasks, social media marketing often takes the most energy. Creating posts, replying to comments, checking analytics, and keeping up with trends can easily swallow hours every single week.

That’s why social media management tools are a lifesaver for small businesses. They let you plan posts, save time, and reach more people with less stress. The best part? Many of them are budget-friendly and easy to use.

Here’s a list of some of the best tools for small businesses to manage social media like a pro.

Free and Low-Cost Options

• Buffer stands out as one of the most user-friendly options for small businesses. The free plan includes 3 social accounts with 10 scheduled posts per channel, making it perfect for startups testing the waters. Paid plans start at $6 per month per channel, offering excellent value with its simple interface and reliable scheduling features.
• Publer : It offers one of the most generous free plans available, allowing 3 social accounts with 10 scheduled posts. The minimalistic interface makes it incredibly easy to connect accounts and start scheduling within minutes. Professional plans start at just $12 per month.
• Meta Business Suite: For businesses primarily focused on Facebook and Instagram, Meta Business Suite is completely free and offers powerful native integration. You can schedule posts, respond to messages, and access insights all from one dashboard without any third-party limitations.
• Others: Pinterest offers a free scheduling option that lets you schedule your posts for any date. You can use this feature wisely. X (formerly Twitter) also provides a scheduling option, but you need a premium plan to use it.

Premium Tools Worth the Investment

• SocialBee: Starting at $24.50 per month, SocialBee leads the market in AI-powered social media management. Its Social Media Copilot feature can handle the entire scheduling process automatically, making it perfect for busy small business owners.
• Vista Social: At $39 per month, Vista Social offers exceptional value for small teams needing collaboration features. Unlike competitors that charge thousands for team access, Vista Social includes 4 team members and 15 social accounts in their Professional plan.
• Zoho Social: Perfect for businesses already using Zoho products, Zoho Social starts at $15 per month. It integrates seamlessly with Zoho CRM and other business tools, making it ideal for comprehensive business management.

Visual Content-Focused Tools

• Later: Starting at $16.67 per month, Later specializes in visual content planning, particularly for Instagram. The free plan includes 1 social set with 30 posts per month, making it excellent for visually-oriented businesses.
• Canva – While primarily a design tool, Canva Pro ($119.99 per year) includes social media scheduling. The free version provides extensive design capabilities, making it essential for small businesses creating their own graphics.
• Photopea: Photopea provides most of the basic to medium-level features and tools found in Adobe Photoshop. You can use it to edit or manipulate your images.

Specialized Solutions

• Sendible: At $29 per month, Sendible provides comprehensive social media management without the high cost of enterprise tools. It offers basic scheduling, analytics, and community management in a user-friendly package.
• SocialPilot: Starting at $25.50 per month, SocialPilot excels in agency features and client management. It provides white-label options and detailed client reporting, making it perfect for small marketing agencies.

Essential Features to Look For

When choosing a social media management tool, small businesses should prioritize:

Core Scheduling Features:

• Multi-platform posting capabilities
• Visual content calendar
• Bulk scheduling options
• Mobile app access
• Post recycling for evergreen content

Analytics and Reporting:

• Basic performance metrics
• Audience insights
• Optimal posting times
• Competitor tracking capabilities
• Exportable reports

Collaboration Tools:

• Team member access controls
• Content approval workflows
• Unified inbox for messages
• Task assignment capabilities
• Client access for agencies

If you don’t have time to manage your social media, let us take care of it. Makes360 offers the best Social Media Management Services for businesses at a reasonable price. We have many years of experience in this field and deliver excellent results to both our Indian and international clients.