Currently, there are approximately 5.64 billion internet users on this planet, comprising around 68.7% of the global population. This marks an increase of 144 million over the past 12 months.
With high-speed 4G and 5G internet prevalent in urban areas like Mohali, its application in healthcare can be highly beneficial, leading to increased profitability. Digital marketing ensures clinics appear prominently in search results, which is crucial given that 77% of people begin their patient journey with search engines and 82.8% utilize them to find healthcare providers. This strategy can effectively attract more local patients actively searching for healthcare services.
4 Top Reason Why Healthcare Clinics Must Adopt Digital Marketing
Reach More Patients: In the past, clinics primarily relied on traditional marketing methods such as billboards, promotional templates, word-of-mouth, newspapers, or flyers to attract new patients. However, the landscape has shifted dramatically. Now, a significant number of people use Google to find a doctor or clinic, verify trust on Facebook, and check reviews on Google Maps. With a strong digital marketing plan, your clinic can effectively appear in search results, on social media, or even in online advertisements. This allows you to reach hundreds or thousands of potential patients every single day.
Build Trust and Reputation: Patients want to feel safe and know they’re in good hands. A professionally built website can effectively showcase how experienced and skilled your healthcare providers are. You can further build trust and reputation by adding patient video testimonials to your website or social media accounts, posting photos of your clinic, staff, and facilities, and writing blogs or articles to demonstrate your expertise and knowledge.
Cost-Effective: Traditional marketing methods are more expensive than digital marketing. For instance, a paid online advertisement can cost less than a newspaper ad and posting creative images and videos on social media is free.
Compete with Bigger Clinics: Even if you run a small clinic in Mohali, digital marketing helps you compete with larger health clinics and hospitals. A fast, professional website featuring patient testimonial videos, 4 to 5-star reviews, and active social media pages can establish a strong online presence. Many people prefer friendly, affordable local clinics over big hospitals, and digital marketing helps them find you.
Real Case Study
Makes360’s digital marketing services significantly boosted Paramedicacy.com’s online presence and business. Through our efforts, Paramedicacy, a home healthcare provider offering physiotherapy, nursing, lab tests, dietitian services, medical equipment, patient care, and elderly care, achieved:
- 67% improvement in organic search performance.
- 49% increase in leads and sales from paid advertising campaigns on Facebook and Google Ads.
- Enhanced reach and sales through strategic social media management.
Makes360 designed and developed Paramedicacy.com with digital marketing principles at its core. This included creating dedicated service pages optimized with carefully selected keywords for SEO, developing engaging blog articles, and executing targeted paid ad campaigns across Facebook and Google. Additionally, we consistently posted creative image and video content on their social media accounts (Facebook, Instagram, and YouTube) to expand their reach and engagement.
How can Makes360 help Mohali’s Healthcare Clinics with Digital Marketing?
Makes offers digital marketing services including
SEO (Search Engine Optimization): If you have a clinic website, Makes360 will optimize it using white-hat SEO techniques. This helps your website achieve higher keyword rankings on search engines like Google and Bing. Makes360 also offers Local SEO and Google Business Profile (GBP) optimization, enabling your business to rank prominently on Google Maps and local search results.
Social Media Management: Makes360 provides social media management services on popular platforms such as Facebook, X (formerly Twitter), YouTube, and Instagram. They will manage your social media accounts by creating engaging images and videos and posting regularly. This strategy helps you reach the right audience and generate valuable leads.
Paid Ads (PPC): With extensive experience in managing Facebook and Google Ads accounts, Makes360 excels at generating high-quality leads for clients efficiently and cost-effectively. They are adept at crafting compelling ad copy and optimizing campaigns in real-time to ensure a strong Return on Investment (ROI) for every keyword.
Why Choose Makes360?
Makes360 has been a leading healthcare digital marketing agency in Mohali for the past decade. With extensive experience, we cater to various industries, offering a comprehensive suite of digital marketing services, including SEO, social media management, paid ads, and email marketing, all at reasonable prices.
Our services are designed to deliver tangible results efficiently, saving you time and offering a superior return on investment compared to traditional marketing methods. Unlike some local digital marketing firms in Mohali that may produce unrealistic results and waste your budget, Makes360 focuses on delivering high-quality leads and concrete sales for our clients.
