Everyone wants an easy, efficient, and fast user experience in a world where time is currency.
An ideal shopper has come to expect a standard level of web design that is clean and easy to navigate.
Hence, in today's marketplace, product sales are directly proportional to your customer's happiness.
The key to converting these happy visitors into happy customers is to have a great user experience on your website.
A website is your most powerful tool in sales. It's a productive brand ambassador with the potential to bring thousands of customers simultaneously.
UX is a billion-dollar industry with brands constantly pushing capital into the industry.
Let's explore six great ways to improve the user experience for your website and use it to your advantage.
What is UX, and why is it important?
UX (user experience) is a popular buzzword right now - but what does it entail?
It is an umbrella term used to cover different sections such as - interaction design, information architecture, visual design, usability, and human-computer interaction.
In simple words, user experience is a concept that understands the user's needs, values, abilities, and limitations, as well as the goals and objectives of the business.
A good UX makes users' experience as meaningful and valuable as possible.
How can UX benefit you?
"If you think good design is expensive, you should look at the cost of bad design."
-Dr. Ralph Speth, CEO, Jaguar
A website that is hard to navigate, slow to load, or incomprehensible is what makes users leave and not come back.
The main motive of UX is to remove these obstacles that hinder a visitor from getting what they have come to find on your website. It is essential for both the users and your happiness, as only happy users spend more.
Track your website's user experience metrics with tools like Google analytics.
Six tips to improve your website's user experience
Now to serve your customers better and to have a significant online presence, we'll walk you through 6 simple steps to improve the UX of your website.
Choose A Strategic theme.
A consistent, unique, and minimalistic theme can establish a signature layout for your brand in the market.
Many trends have popped up to decrease website clutter, such as brutalism, minimalism, broken grid layout, etc.
One can go for an artistic, distinctively beautiful approach for their website if they want but with a focus on creating good UX.
Your primary focus should be to give the website a signature style while making it organized, beautiful and user-friendly.
Properly Utilize Space
It is necessary to leave wide white spaces between bulky content while maintaining your website's design.
Giving the user the room to breathe in between and consume your content easily without forcing their eyes to squint gives your website a good UX.
Large white spaces on your website wouldn't be a waste of space. They ought to be used for ads. Also, it makes your content more legible and helps readers to focus on essential elements.
Think Website Think Responsive
In a population of 8 billion, 7.1 billion are mobile users, making up 80% of website users.
Given the data, we don't have to tell you that making your website mobile-friendly and efficient no matter what device users use is crucial.
Recently, Google has also started to penalize sites that don't cater to different devices. Nonetheless, making your website responsive and mobile-friendly has become increasingly essential.
Optimize For Speed
If you put yourself in the shoes of the user who has to wait for a website page to load, you would understand their painful frustration.
In this digital world, everybody expects a fast result for what they are searching for; otherwise, they bounce off to another better alternative.
A good user experience's timing for a website page to load is an average of 2 - 3 seconds. Anytime more than that would only lead to an increase in the website's bounce rate.
It isn't expensive to get your website to optimize, as many tools can help you with that, such as Google's web dev.
No 404s Errors
Having a link or image that makes a user encounter a 404 error page on your website, lessens their trust in your website.
404 errors disrupt and hamper a user's journey, which is highly unprofessional and amateur of you.
The user won't feel safe and secure enough to divulge their personal information on your website, making them go to more recognized brands.
Therefore resolving your 404s is vital in improving your website user experience. You can tools for checking if there are broken links present on your website and effectively remove them.
You must regulary check for 404 links and remove them as they arise. No one wants to step on a broken bridge.
Be Cautious With Ads
We understand that you can only remove some of the ads on your website. After all, advertisements are a great way to monetize your work and increase your income source.
However, poorly placed ads can make it challenging to find the content on your website and take users to places they don't want to go.
Also, pop-up ads give you a bad reputation as they interrupt visitors exploring your website.
A brilliant solution would be to keep your ads in an assigned screen section away from your relevant content to reduce confusion. The other way to improve UX is to limit the number of ads on a single page.
Conclusion
Implementing these abovementioned tactics will be a piece of cake, even for a beginner. However, making these little changes on your website will make a significant difference.
Remember, the key to good UX is making your website's content discoverable, intuitive, and easy to comprehend.
A good UX (user experience) and UI (user interface) work together to create websites that win hearts and stick in minds.
At Makes360, we specialize in delighting users and making websites memorable. Give us a call when you're ready to break limits.