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What is SEO, and 4 types of Search Engine Optimization that people do?

Let’s start with the acronym, SEO stand for Search Engines Optimization. Simply you can say SEO means to optimize digital presence for a search fit. I know you are from a digital background that is the only reason behind searching for What is SEO, and types of SEO etcetera, wishing a luck. Take a look of Introduction to SEO and it's types.

What is SEO and types of SEO
What is SEO and types of SEO

What is SEO?

It is the practice of ranking your digital sources such as Websites, Blog, YouTube channel or videos, Mobile application (in there respective app store) and Facebook page etcetera higher within the search engines in unpaid list (also known as the organic listings) called SEO. We use SEO to increasing the quantity and quality of traffic from search engines to our digital platform.

There are many different search engines out with the main ones being Google, Bing and YouTube. While people are using the others too, but you really want to be recognized by Google and the main one. Statistics show that over 63% of people use Google as their primary search engine so if you ranks there, that will provide you the most traffic.

It's also important to note is that different search engines have their own ranking factors, this essentially means that ranking well on one search engine doesn't mean you'll rank on the others. These search engines use different factors to rank a content so it is important that as part of any SEO Strategy you take multiple search engines ranking factors into consideration.

Example – The strategy of ranking a website in Google is quite different with ranking videos on YouTube.

Why you need to learn SEO

Why you need to learn SEO?

I think you have your reason that is why you are reading this article. Just kidding, take a look. In one words - SEO have a limitless opportunity. It is a long-term investment this can save your money. Although, SEO is an essential part of digital marketing, it is a great career choice.

SEO can help to stand out from your competition and get more free traffic on your digital stuffs. Helpful to build online reputation, brand, SEO can builds trust and credibility. Finally yet importantly, you can/will earn more money.

What is an algorithm (in terms of SEO?)

The algorithm is the science behind how the search engines rank your digital content; even you can say how the search engines works?
Google uses over 200 different variables on how they rank a website while YouTube use over 75 different variables on how they rank a video.

Each variable is weighted and SEO’s will tweak websites to suit these requirements, however search engines regularly change their algorithm to make sure that people who try to use software and quick techniques to do SEO automatically cannot exploit the system and this helps to make search engines updated. This is why we are getting best possible results by searching.

Ideally, you will try to optimize your website to a very high standard and be strong on many of the variables so search engines like Google, Being start doing updates to deliver perfect and more genuine results. You are less likely to feel the effects of such changes, but these things are really matter in SEO.

April 2012 was the start of it, since then there has been a range of updates came, which make SEO more difficult for those who look to take shortcuts. Even now in 2020 Search engines like Google are always on the lookout for websites to take down so that normal user can fetch a good quality and relevant result from there search.

SEO tools and software, Reality vs Myth

There is many so called SEO software available, by which you can do some of the boring SEO work for your digital things such as directory submissions and link building.

Many SEO service provider companies try to use software to carry out some tasks, my advice is to avoid any software or short tricks because software can harm your search engine ranking. Search Engine Optimization has been around for a while; Search engines are well aware of spamming techniques and is smart enough to counteract any cheating as it were. This is why search engines are not revealing their algorithm list publicly.

Do not get me wrong there will always be smart people out there creating tools that can cheat the system and yes these may work for a little while, however, this might be cause of penalize all of your rankings after an update.

Search engine optimization only works best when done manually and naturally by a professional SEO with experience and reliable resources. Everything I show you in this blog is a proven strategy that has worked and if you follow these fundamental required steps and procedures then you will definitely able to rank in search engines.

How hard to learn SEO

How hard is to learn SEO from start?

It is hard because you need to read and learn a lot of about search engines engines and how the optimization process works. You have to do necessary effort to learn the various concepts of SEO. However, if you take a systematic and follow structured learning approach, everything will start make sense and the whole process will become easier.

SEO learning is never ending process because search engines are always updating their search algorithms, this may be 100 changes to 600 changes per year. This is why you need to keep learning new things to beat the competition.

I'm still confuse in, How long will it take to learn SEO?
It depends on the effort and time you allocate to learn SEO. Optimization is not only about the theory but it is a highly practical discipline. Performing SEO on your own websites or digital things is a great way to practice and hone your SEO ability.

Difference between SEO, SEM, SMO and SMM

This is easy to understand, look at the acronym of each.

1. SEO: Search engine optimization – The process of increasing the quality of digital things.

2. SEM: Search engine marketing - A form of Internet marketing that involves SEO and paid advertisements.

3. SMO: Social media optimization - The process of increasing the quality of your social media’s post, page or profile. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites as YouTube and blogging sites.

4. SMM: Social media marketing - A form of Internet marketing on social media that involves SMO and paid advertisements.

How SEO works?

SEO is a never-ending, ever-evolving, multidimensional science. People love to find the magic formula that explain how SEO works, with specific rules and concrete equations on the table. Unfortunately, search engine optimization is too complex to fit into a rule book.

Although SEO never evolve around principles and certain rules, its inner workings are all about analyzing and applying methods that work and sifting out methods that do not work.

Bear this in mind, and keep a close eye on your competitors and search engines updates, and you will definitely succeed in search results. This is how the SEO works, and will continue to work, until the process is completely outsourced to Artificial Intelligence.

In this blog, you can read a lot about techniques, optimization and different types of tactics. By practicing such things, you can boom your ranking and co.

Types of SEO

We categories topics, the only reason behind this to make it easy to understand. You will see lot of SEO techniques in other articles of this blog. For now, checkout the four basic types of SEO that people do.

1. White Hat SEO

This SEO type is quite clear from the name, White Hat SEO refers to the most acceptable SEO practices. White Hat SEO carries far less risk and tends to deliver long lasting and compounding value over time in the search results without violate any search engines guidelines to get rankings.

It most reputable SEO, content marketing companies use this techniques. However, White Hat SEO usually take time and cost more to implement. This SEO type may be slow, steady and gradual in giving results but the results-driven are much more lasting in their approach.

The most commonly things to do in White Hat SEO are publish quality content on respective digital platform such as website, blog and YouTube channel. link acquisition, local business citations, organizing the content, making your site user-friendly, restructuring the platform along with optimization of code, image, description, tag, attributes  etcetera are the common terms of White Hat SEO.

Think this - Social media helps you drive traffic to your digital platform. Sharing on social media is a part of White Hat SEO; you can boost your engagement and drive leads, traffic from there but this may harm your SEO. How?

2. Black Hat SEO

As obvious as the name suggests, Black Hat SEO includes the practices that aim to manipulate the search engine, finding weaknesses and loopholes of search engine’s algorithms in order to rank higher in the search result pages.

Some people consider Black Hat SEO as a type of optimization and this creates a little confusion for beginners. In real, Black Hat is just a term that used to describe any actions taken to trick search engine algorithms.

The only outcome from following Black Hat techniques is to lose your rankings and trust, get penalized by search engines and diminish your chances of achieving any rankings ever again.

From time to time, many people come up with ideas on how to trick search engines and manipulate it. However, the traffic generated through these practices does not last nor are the rankings able to maintain their position on the search research.
Thus, we can conclude that the rankings achieved by doing Black hat SEO techniques are short lived. Black Hat SEO is often highly unethical and considered as cheating.

Some examples of Black Hat SEO are:
  • Keyword stuffing: Using high search volume keywords, Practice of filling keywords again and again in an attempt to manipulate a site's ranking.
  • Over Optimizing HTML headings and sub-heading.
  • Hiding links or text inside the content (e.g.  White text on white background and writing irrelevant keywords in description etcetera).
  • Plagiarism and mixing content from multiple sources to make a new one.
  • Sneaky redirects: Misleading the users and redirecting to the sites they did not vouch for.
  • Backlinks, Reviews and  Citations that are purchased or exchanged.
  • Doorway pages: Lots of similar pages or content with slightly different content.
  • Cloaking - Where different content is visible to human and search engine’s bot.
  • Thin content: A page where not enough content to be useful for anyone.
  • Private Blog Networks (PBN) - Where a group of website owners agree to cross-link to one another for the sole purpose of link building and boosting rankings.
  • Using tools, software, and auto-generated content.

Actually, Black Hat SEO is not about making the websites or content better. Still why people are using this? - Simple, to get instant rankings on organic search, unpredictable and short-lasting growth in rankings. However, Black Hat SEO ends up hurting businesses in long run. If you will caught, your site will suffer severely.

If you follow White Hat SEO correctly, you will eventually be able to rank high on search engines.

Think this - Are black hat SEO should be avoided or still worthy?

3. Grey Hat SEO

This SEO type falls somewhere in between of White Hat and Black Hat SEO. A mixed kind of approach that do not quite cross the line into becoming Black Hat but they are not exactly White Hat either.

Be cautious taking Grey Hat SEO approach only just because this is a not Black Hat technique. Otherwise, you will get you into trouble.
This SEO technique mainly came in practice because of the pressure from clients to receive results they have been paying for. The SEO service provider companies have an extra inclination towards this technique.

This technique is not quite good for your site, but not listed as bad. Still there are chances that your website might get hurt after an update.
So, I would like to recommend to follow the White Hat SEO techniques to optimize the performance and rankings of your website or content for a long time performance.

Some examples of Gray Hat SEO are:
  • Using click-bait – Highly decorated title*, thumbnails, content whose main purpose is to attract attention and encourage visitors to click on that.
  • Reused and slightly altered content on a particular keyword.
  • Link exchanges and paying for reviews.
  • Creation of a lot of content targeting a large variety banned of keywords.
  • Paid (but still relevant) links, auto-generating pages such as directories to increase chance of rankings for long-tail keywords.
* Attention: Post title are playing very important role in success of any blog, keep in mind - do not cross the boundary to trick the search engine. Here you can learn How to write blog titles that boost your traffic.

With this type of approach you may can achieved more and quick results, but have potential to drop out of search engines once assigned low quality values by search engines. Gray Hat SEO techniques are risky, but marketed as the “affordable solution.”

Think this – After practicing a lot and learn SEO, can anyone use Gray Hat SEO?

4. Negative SEO

Negative SEO is a unique situation. Practices that often focus on your business, digital presence or ranking. This is not perpetrated for own use, but rather by, someone else. You will see negative SEO scenarios between businesses and their competitors. Simply someone can try to hurt competitor's online presence and his or her ranking.

Companies or individuals can use Gray and Black Hat techniques to cause harm your businesses. They implement techniques to decrease your rank so they can improve their own.

A few strategies that companies will use to do negative SEO:
  • Building irrelevant and bad links to a competitor’s site.
  • Posting negative reviews.
  • Hacking websites to modify content.
  • Clicking on advertisement with a VPN, (Not a part of SEO, this may cause of bann your advertisement accounts and your earrings will down.)

Negative SEO is use to harm other sites for personal gain. It is hard to control this because others are damaging your site. When you are running your SEO campaign, you must constantly monitor it to ensure that there are not any unusual or unexpected spikes/drops in activity or performance.

This is the only reason behind to be alert while sharing your content on social media and groups.

Quick indication: White Hat (good), Black Hat (bad) and Grey Hat (somewhere in between).

SEO strategy that works best

SEO strategy that works best.

A multi-faceted SEO strategy works best, if you are just getting started with optimizing a site, you can get rank with doing basic White Hat SEO. However, in some extraordinary case (Such as event blogging, Short News website etc.) you will need to use multiple types of SEO. You may not need to use Black Hat kinds of SEO, but you should at least be using the Grey Hat.

Most of SEO service provider companies operate in a gray area. They try to deliver solutions and results for customers by utilizing techniques, which do not quite cross the line into Black Hat SEO.

In the end, there is no 'right' or 'wrong' way to do search engine optimization, you should be aware of the different types and approaches so that you can find the level of risk.

Tips: If you are ranking in Google, other will automatically pay attention on your digital things.

You can make a difference between “good” and “bad” SEO technique, after reading the google guidelines:

1. Avoid tricks intended to improve search engine rankings.

2. Thumb rule is - would you feel comfortable to explain what you have done with your article, can you explain the same to a person.

3. Another useful test is to ask, “Does this help my users?

4. Would I do this if search engines didn’t exist?”

5. It is highly recommended to read the guidelines carefully to make sure that you are not breaking the rules.

If you want your ranks long in search results, then you should follow the rules all times and need to be stick to White Hat SEO.

What are the risks of going against guidelines?

Black Hat SEO can return results very quick, but at a potentially high cost. Fro long run you need to stick with the guidelines and White Hat SEO.

Here are some examples:
  • In 2006, BMW was temporarily bann from search results pages for using “doorway” pages.
  • An e-commerce website links their website using very specific anchor text on other sites. They also hiding links using white text on white background or placing the link behind an image. The result was a two month drop from search results for many of its product pages.
  • In 2013, Mozilla was penalize for hosting a web page with 12MB of spam from 21,169 user comments. While it was not Mozilla’s fault, it should be a reminder to make sure you are moderating any user-generated content on your website.
  • In August 2018, the Google “Medic” algorithm update had people reporting losses of between 30 and 80 percent of their website traffic and revenue within days.
  • The Daily Mail (a British newspaper) reported a 50% drop in traffic after the Google June 2019 core update.

In addition, there are lots more examples like these. Usually they do not surface in the newspapers, but rather in day-to-day conversation and search forums where people go to try to find help when their website traffic unexpectedly and suddenly down or disappears.

In the end, search engines are very complex. However, basically, they are trying to act like a human. Whenever you are doing something for the search engines, you need to stop and remind yourself that you are writing for humans.

Where does SEO worthy?

SEO is worthy at many places, you can boost your websites, blog and channel traffic. You can rank at the top of the search results pages by optimizing your content on Internet. Again I would like to say, SEO can save your money as well you can make more money from your content. Always remember: Number of visitors are not equal to earnings, you need to convert them.

Finally, I would like to summarize. What is SEO, and 4 types of Search Engine Optimization that people do?, In this article you can read in brief. Do not worry, you can read all the White Hat tactics too on this blog.

Do not forget to write your related query in comment box below, Cheers.

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