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9 universal tips for writing blog titles that boost your traffic

Have you ever thought how some blog gets a lot of traffic from organic search? One main reason apart from SEO is - these sites use unique and engaging headlines/titles and that force a user to click on their title and read the whole post.

Title of a blog post shows the appearance of the article. You can say, "Summary of article is the title", as we know title is the only thing that leave a first impression on blog visitors. User is clicking or not on title will depend on the decoration of post's headlines, and a bad title will make sure that you not get enough traffic even after achieving a good rank in search engines.

Tips For Writing Blog Titles
Tips For Writing Blog Titles

I know you are spending a lot time to create post, and time is the need for a useful post. Obviously, creating powerful and useful content is important, but people would not click to read the post, if your title is unable to create an impact. Always remember - Your blog post title is a marketing tool in itself.

How to choose title for blog post, there are several ways of writing catchy, powerful and SEO friendly titles that can boost your traffic. After reading this article, you will definitely come up with a good title for your blog post.

Why you need to work on titles?

I know you are searching for How to write catchy title for blog post? Before that, take a look why blog post titles are so important. Three quick reasons are in support.

1. You have five second or less - According to Microsoft study the average human attention time on internet is five seconds, that is how long it takes someone to decide whether they are going to read your post or not. This is why you need to make your title catchy.

2. Titles leaves first impression - After searching query in search engines, everyone has many options to click and read from the internet. There are over 49 million active bloggers posting articles at least once per month, it is becoming difficult to actually get people to read your content. That is why you need to make your title engaging.

3. You need to beat the competition - Blog posts title plays a major role in ranking of your post in search engines, you need to write title in such a way that is good for search engines too. If your titles are catchy, engaging, powerful, search engine optimized, you have more chance to get good CTR (Click Through Rate).

Did you know that many social media users are sharing posts from Internet that they have never read? I guess this is the modern day, people are pretending they have read an intellectual. Here your post title can do miracle for your blog.

Things to do before start writing blog post title.

1. Titles are important, but do not stuck on writing a good headline without even writing the content of your post. After writing blog post, you have the idea that "what your blog post is about" and this will put you in a better position to write a headline that is descriptive, catchy and attractive to search engines and human both.

2. Pick strong words, topics or key phrases that would describe your blog post. Make sure your selected keywords are ready before writing titles.

3. Analyse the competition or how hard to rank on Internet for similar types of title.

Come up with good title idea
Come up with good title idea


How do you come up with a good title idea?

Here is ten proven tips for writing a blog post title that works. By following these methods, definitely you can boost your CTR.

1. Title must be an attention seeker: As I said, how title is important for a blog post. Title writing is an art to add visuals within text. Use strong language and phrases in your titles.

Always remember - If your article is not as good as your title, be ready to say goodbye to visitors and conversions, and say hello to bad reputation and a high bounce rate.

2. Keep titles short and to the point: There is a saying - less is more, you have to prove this while writing the title. A blog title needs to be descriptive in certain limited words. Keep in mind that there will be nothing in addition to your title in front of the user, neither any image not any caption. Keep it simple, avoid names and acronyms that are not recognized by all.

3. Deliver promise in title: The first thing that will help you write a good blog titles is create content for your audience. It makes sense, right? Deliver promise in your title, this make your title very truthful and valuable.

4. Use numbers in title (list approach): Add numbers in your post title to improve CTR, keep in mind accuracy is important when manipulating a title. Use list approach, start with a keyword and include a number in the title. Headline started with a numeric keyword, it actually performed slightly better. Including number and statistics in post titles is a simple and effective way to make them catchier for readers.

Bonus Tip: Use odd digits if you can. Studies have shown that odd numbers are more authentic and trustworthy than even numbers, this can force to visitors to click on a title and read an article.

Bonus Tip: Feel free to use number in title but make sure your permalink is clean (without number).

5. Make title SEO friendly: You should not be surprised to know that title plays an important role in search engine ranking. You need to optimize your title for a search fit. Making title SEO friendly can be a tricky one to master.

Keep your title length in between 55 to 65 words. Words from your main target long-tell keyword are must be part of your post title, sometimes it is difficult to put long-tail keyword into titles, but you have to do this.

Do not repeat words in title. Always remember that you are writing titles for humans too, just kidding. Titles are must be optimized for readers, SEO and the social media. Be careful - do not over optimize, title that sound forced, unnatural and keywords placed awkwardly are bad for your blog.

6. Be controversial: Many time controversial approach are perform better, this can bring more traffic on your blog. Titles that seems to argue are effective, short, simple and easy to understand.

7. Use emotional triggers: Blog post titles that appeal to the reader’s emotions are powerful. Especially helpful for inspiring to shares the post, this can also boost social shares. Where possible, use terms that evoke emotions in your readers, like surprising, exclusive, or delighted.

8. Present a question: Presenting a question in titles can convey a message of solutions. Posing a question in your blog title causes intrigue and curiosity, so readers have to click to find out the answer.

9. Title should convey a sense of urgency: Treat your title as a mini advertisement for your blog post. Play on scarcity and FOMO (fear of missing out) this make something sound more valuable. Urgency is one of the most powerful aspects of human psychology, urgent situations make humans to act fast.

Humans desire is lose something is greater than to gain something. If you create urgency by title, people starts click through now, rather than putting off reading your post.

Triggering a loss with your title is another way to increase urgency and encourage for immediate action. In other words, by making it seem as though the user is going to lose something by not reading the post, they are more likely to act and click through to your article. Use words like ‘today’ and ‘now’ to create a sense of time-limited content that should be read immediately.

Avoid while writing post titles
Things to avoid while writing post titles


Things to avoid while writing blog post's titles

1. Do not misleading or click beats: People hate to click on over optimize title, This practice may be good for those websites that have a business model making money based on the number of clicks they get.  Do not over sale, avoid use words like "blow your mind" etcetra.

2. SEO mistake: Keep your title length in between 55 to 65 words (stay within 70 characters). People do not love long headlines, but they also do not love short ones. Even the search engines shows limited words in there result page.

3. Avoid using person/brand name: Unless you are dealing with a major brand name or perhaps even if you are dealing with a major brand name.


Bonus Tip: Write blog titles that boost your traffic.

1. Title case: Write first letter in capital of most words. There are many online tools available to do this same, e.g. convertcase.net.

2. Newly born: Writing titles with year can boost your CTR. let the people know straight away how fresh your content is. E.g. Top 10 Free Online Spiritual Books To Read In 2020.

3. Hyphens, Colons and Brackets: Things like this act as breaker in reading.

4. Use different titles for different platform: The first thing a blog title needs to do is catch the searcher eyes, whether they see it in a Google search, their Facebook wall, Rss feed, an email, and on Twitter timeline etcetera. Using different titles for different platforms can boost your traffic.

Result of some experiments with post titles.

● Headlines that are using word "who" generate 22% high CTR than word "why".

● Headline that starts with a number get 36% more clicks than headlines without the same.

● Headlines featuring the word "photo(s)" performed 37% better than headlines without this word.

● Putting "Interview" and "Template" in the title performed 38% better than headlines without this word.

● According to HubSpot, headlines between 8 to12 words in length got the most Twitter shares on average.

● Content marketing companies spend an average of 30 minutes per title to search best one.

● Blog titles that included person or brand names received 47% less traffic than average.

● Posts title with a higher emotional words get considerably more shares than those have not the same.

● Headlines with numbers tend to generate 73% more social shares and engagement!

● According to Outbrain, headlines with eight words generates 21% higher CTR than the average title.

● According to Facebook, headlines with either 12 or 14 words received the most Likes.

Hey, do not stuck with these data, numbers are keep changing.

Characteristics of good titles
Characteristics of good titles


Checklist - a good title should have these characteristics:

1. It has a character length 55 to 65, other wise your titles breaks in the search result in forms of dot.

2. It includes your target keyword, ensure that any word is not repeating.

3. It is interesting to make users click your entry when displayed in the search engine results pages.

4. It accurately describes the whole content of the blog post.


Take the time to think twice before writing blog titles or, if time is dense, you can use title generator  and headline analyzer tools.

You need to track your titles, this is the only way to know which one are working and which ones are not. You can modify the title over time to make them more effective.

Conclusion
Writing blog post titles is not easy. It takes time and effort, but the more you do it, the better you will become. Now you have 9 Universal Tips For Writing Blog Titles and much more.

Do not stop at just few title ideas, make sense in headline that user can feel confident about what they are getting into. You do not need everyone on the internet to like your blog titles, write for your audience.

There is no any perfect rule-book to craft title that will guarantee your content gets the attention and clicks, title seems like a small part of the whole blog post.

Read this post repeatedly you will definitely come with good titles after another but consistently great headlines. Do not forget to share your opinion/experience in comment box below.

Ah yes, the similar tip that goes on most lists of how to do anything well: practice. The more you do it, the easier it will be to do it well, so give yourself the assignment of writing blog titles regularly. Always remember - not only for the blog posts, titles are everywhere.
Last - After writing title, do not forget to do analyse your title (for this you can use free online tool, I already mention in this article).

Did I miss something, drop your comment below. I love to here you. Cheerse!

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